How to choose a safe option that actually works. 

Deodorant is one of those life necessities that needs to show up for you, day in and day out. Options have evolved since you were 13 years old. You tried an all-natural option in 2018, and the people next to you at the gym regretted your decision (as did your friends and family). There are deodorants that work for you, and deodorants that are good for you, but are there deodorants that are both effective AND safe

The answer is yes, and here’s what to look for: 

#1: Deodorants and antiperspirants that are formulated WITHOUT ALUMINUM 

Aluminum is an ingredient that clogs pores and stops sweat. The most commonly held concern with aluminum is that it’s potentially linked to breast cancer. The link between breast cancer and aluminum hasn’t been scientifically proven. However, studies have found increased levels of aluminum in the breast tissue of women who’ve used antiperspirants containing it.  

Aluminum has also been identified as a potential link to memory disorders, kidney disease and bone disease. It may also interfere with estrogen levels. 

Overall, doctors and scientific professionals agree that avoiding deodorants and antiperspirants containing aluminum is the safest option. Check labels for all ingredients containing aluminum, including: 

  • Aluminum zirconium tetrachlorohydrex gly 
  • Aluminum chlorohydrate 
  • Aluminum salts 
  • Aluminum compounds 

#2: Deodorants and antiperspirants that are formulated WITHOUT PARABENS 

Parabens are synthetic ingredients used to prevent bacteria, fungus and microbe growth in your deodorant or antiperspirant. At a minimum, they cause skin irritation. More significantly, parabens are risky because they can disrupt hormones, like estrogen, and are potentially harmful for fertility and reproduction. They can also increase your risk of cancer. 

Tied with aluminum, parabens are ingredients to avoid.  

All NEW Fresh Roll-On Deodorant:

Get to know our newest underarm all-star

Our All NEW FRESH ROLL-ON DEODORANT is formulated without potentially harmful ingredients, like aluminum and parabens. It’s proven to neutralize body odor, and absorb sweat, for up to eight hours, while helping to soothe underarm skin. It has a lightweight texture that rolls on smoothly, and stays put. 


  • All-day odor protection – up to 12 hours! 
  • Sweat absorbing 
  • Skin soothing 
  • Goes on clear and doesn’t come off on clothes 
  • Fresh lavender + warm vanilla scent 


  • Aluminum 
  • Parabens 
  • Baking Soda 
  • Sulfates 
  • Gluten 
  • Animal By-Products 


  • Neutralizes underarm odor all day, for as long as 12 hours! 
  • Absorbs perspiration 
  • Goes on clear and glides on smoothly 

A SAFE deodorant that actually works DOES exist! 

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