There’s a major shift happening in beauty right now, and it’s all about smarter choices.
Consumers are paying closer attention to the ingredients in their products,
and nail polish is no exception.
For years, many of us simply grabbed whatever shade we loved and didn’t think twice.
People want beautiful nails and cleaner formulas that feel aligned with their wellness goals.
That’s exactly where SeneGence® NailSense Nail Polish
nails the balance between beauty and clean ingredients.
A Fresh Approach to Healthy,
Beautiful Nails
NailSense is made for today’s ingredient-aware beauty lover: someone who wants gorgeous color, glossy shine, and a cleaner option they can feel good about using every day.
Enter 17-Free, a non-toxic formula created without 17 harmful chemicals commonly used by other companies, offering gorgeous performance with a cleaner, modern edge. It’s clean beauty meets naturally glam nails.
Why Choosing 17-Free Was the Smart Move for Our Clean Beauty Standard
As consumers shifted toward cleaner formulas in skincare and makeup, it was clear they wanted the same transparency and safety in nail products. When we looked at traditional nail polish formulations across the industry, we noticed that many included ingredients today’s consumers prefer to avoid.
Going 17-Free was a strategic and intentional step that allowed SeneGence to:
- Meet growing ingredient-conscious expectations
- Support our evolving Clean Beauty Standard
- Offer a safer, modern option without compromising wear or shine
- Add meaningful value to a product category where clean formulas matter
And here’s something we’re seeing more than ever…
Even long-time gel and acrylic wearers, who have stayed loyal to those services for years, are making the switch to cleaner polish formulas. They still want beautiful nails…just with options that feel gentler, more intentional, and aligned with a cleaner beauty lifestyle.
This decision wasn’t just about removing ingredients; it was about creating a better option for the way consumers want to care for their nails today.
So… What Does “17-Free” Mean, Exactly?
It means NailSense avoids 17 specific chemicals found in some traditional nail polishes by other companies. These include:
- Formaldehyde & Formaldehyde Resin
- Toluene
- Phthalates (including DBP)
- Camphor
- Parabens
- Styrene
- Sulfates
- Xylene
- Bisphenol-A (BPA)
- Acetone
- Ethyl Tosylamide
- Triphenyl Phosphate (TPHP/TPP)
- Nonylphenol Ethoxylate
- Gluten
- Animal-Derived Ingredients
- Glycol Ethers derived from Ethylene Oxide (Series E)
That’s a long list which makes the choice easy. The fewer questionable ingredients, the better you can feel about what’s on your nails.
Why More Consumers Are Choosing Non-Toxic Nail Options
Consumers are more conscious than ever about the ingredients they use daily.
Many want polishes that align with their clean beauty values, and parents often look for more thoughtful options for their teens or younger polish wearers who may chip polish often or still put their fingers in their mouths.
A non-toxic formula like NailSense gives peace of mind while still delivering beautiful, high-shine color.
Clean beauty isn’t a trend; it’s actually a new standard.
Gorgeous Nails, Made Simple
NailSense isn’t just about what it leaves out.
It’s also about what it delivers:
✅ Rich, high-shine color payoff
✅ A smooth 2-in-1 Base & Topcoat
✅ Fast-drying, easy-to-use brush
✅ Salon-worthy results at home
✅ A cleaner choice that fits seamlessly into your routine
It’s everything you love about nail polish…
elevated and modernized.
A Cleaner Choice That Supports Your Lifestyle
Switching to a non-toxic polish is a small change that has a big impact on your beauty routine.
With NailSense, you get cleaner ingredients, beautiful high-shine, salon-quality color,
and a formula designed for today’s conscious consumer.
Healthy-looking nails. A thoughtful formula. A shine you’ll want to show off.
That’s the beauty of NailSense.