Our Hearts Beat as One

It is with sadness that I learned one of the Direct Sales Industry’s long time members, lia sophia®, is closing its doors. From the lia sophia company website:

“We are so proud of building lia sophia over the past 28 years into an outstanding company that has empowered women, and whose jewelry has been a favorite of so many. However, given the challenging business environment, we made the painful decision to wind down lia sophia in the United States and Canada by December 31(…)”

My heart goes out to the Kiam Family and their committed lia sophia employees who I am sure daily served thousands and thousands of lia sophia Advisors and their families, helping them in immeasurable ways throughout the years. I think of the lives that were of benefit from this company‘s existence, from vendors who supplied the company with needed goods and services, to the last child born of their newest Advisor. I think of the bills that were paid, mortgages made possible, college degrees earned, irreplaceable memories experienced and communities enriched – all due to an amazing collection of committed souls who successfully supported one another throughout the years. I speak on behalf of the entire SeneGence Family, our Employees, Distributors, and extended community members when I say thank you for your service and commitment to our industry over the years.

To you, my beloved SeneGence Distributors: since this news has broken, your calls, e-mails, and texts have resonated sadness in our hearts for the #liasophia Advisors, especially as this news comes so close to Christmas. I admire your kind-heartedness, as we really are all in this together, aren’t we? Direct Sales is an industry with a big heart, and it’s beautiful that all of our hearts beat as one for an industry that has given us so many opportunities and blessings. Some of you may also feel some uncertainty about the future, but please know that SeneGence is strong.  The future of SeneGence has never been brighter or bigger. We are committed to our core values of family, stability and security, enrichment, and constant improvement of all facets of business.

Remember who we are as SeneGence Distributors:

Women making long lasting beauty possible

and what we represent:

Products and a career that really work.

Let’s keep it going by:

Choosing to live life in love and abundance … and then working for it.

Love, Joni


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